HIBOU – coruja. fr – An animal that represents wisdom. It was said that Athena, the goddess of Wisdom, had an owl. This owl was actually the goddess Nike, the goddess of Victory, as it was believed that Victory rests on Wisdom.
A piece of data only has power if well interpreted and within the CONTEXT in which it is found, generating insights and promoting evolution or transformation. We have built a unique asset with qualified content, proprietary tools for application in various projects, and diagnostics in the Americas and Europe.
We are practical, aiming for a real use of information for the present and future of those who want to stay connected with the consumer, always respecting their values. Our analyses are conducted by professionals with over 20 years of experience in understanding the journey of people's lives.
A piece of data only has power if well interpreted and within the CONTEXT in which it is found, generating insights and promoting evolution or transformation. We have built a unique asset with qualified content, proprietary tools for application in various projects, and diagnostics in the Americas and Europe.
We are practical, aiming for a real use of information for the present and future of those who want to stay connected with the consumer, always respecting their values. Our analyses are conducted by professionals with over 20 years of experience in understanding the journey of people's lives.
Market
Research
We conduct all types of market research, always with the consumer's perspective on the brand/product. We apply all quantitative, qualitative, and exploratory methodologies, including hybrid models such as diaries, one-shot studies, and others.
Market
Analysis
The consumer remains the same across various categories, but each category has its strengths and weaknesses. Here, we analyze the context while helping to build behavioral profiles, understanding the competition, identifying trends, and covering all the stages the consumer goes through until using the purchased product/service.
Strategic
Planning
Building a strategic path nowadays is essential for any brand. With over 20 years of know-how in this format, we always seek the flexibility that today's world demands and a phygital perspective that encompasses the life journey and desires of consumers in the analyzed category.
Lectures
We are specialists in people, and sharing this knowledge through lectures, workshops, and similar events is a way to disseminate information based on people's life journeys and their expectations. In these discussions, we always bring the context of the segment/category, the consumer as a whole, and the trends that align with the routine of the country they live in.
Desk Research
A comprehensive survey of the segment/category landscape, including market information, relevant data, consumption profiles and routines, competition, and digital identity.
Market
Trending
We look to a relevant future that inspires but also brings real possibilities, helping brands to relate better with their consumers and prospects. Most of the survey is global, without forgetting the regional aspect when it comes to understanding and potential applicability.
We aim to be eclectic, not just because ideas are born from variety but because that's who we are, with different origins, heritages, cultures, and colors. There is no wisdom without embracing differences, nor is there World without the mix.
MASCOT
4th cocker mix of the Hibou dynasty, adopted at 6 years old in 2022, she has a unique sweetness.
Holder of the best smiles of the day: ours and the clients'.
Photogenic and a big eater, she loves belly rubs and strolling through the scents of the streets.
Partner/CSO
A professional who loves information and strives to understand the consumer in all their essence, identifying the best paths for brands, products, and services within the context. She loves the practical collaborative world, seeks to understand trends based on consumer expectations, and is passionate about Brazilian Popular Music (MPB), Coke Zero, and cocker spaniels.
A physiotherapist and advertising professional, she has been working in the field of planning and data analysis for over 25 years, with experiences in Curitiba, Miami, Salvador, and São Paulo. She has been coordinating Hibou since 2007 with this perspective on the consumer and their correlations when it comes to buying.
Partner/CTO
Curious and inquisitive, he seeks to correlate information both within and outside the professional realm. An engineer by training and a polymath by passion, he incorporates statistics, BI, AI, and Human Sciences into his analyses, generating insights that allow for an understanding spanning from the macro to the micro level of the analyzed universe. He loves literature, fiction, comics, and games.
With over 20 years of professional experience, he has coordinated the programming and validation of the proprietary models used at Hibou for brand equity, employee behavior, consumer perception, and behavioral economics frameworks.
PROPRIETARY
SURVEYS
We are a source for various media outlets and we release free monthly surveys related to the daily lives of Brazilians.
PROPRIETARY
SURVEYS
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